{"id":1057,"date":"2023-01-20T23:28:25","date_gmt":"2023-01-20T23:28:25","guid":{"rendered":"https:\/\/borderland-partners.com\/?p=1057"},"modified":"2023-01-21T12:40:46","modified_gmt":"2023-01-21T12:40:46","slug":"the-metaverse-is-arriving-or-maybe-its-here-already-it-really-depends","status":"publish","type":"post","link":"https:\/\/borderland-partners.com\/es\/2023\/01\/20\/the-metaverse-is-arriving-or-maybe-its-here-already-it-really-depends\/","title":{"rendered":"<strong>El Metaverso est\u00e1 llegando. O tal vez ya est\u00e1 aqu\u00ed. Realmente depende.<\/strong>"},"content":{"rendered":"<p>Borderland Partners rastrea las megatendencias que prometen ejercer un impacto enorme en la forma en que hacemos negocios y en el lugar de trabajo mismo. Una megatendencia que hemos estado observando con inter\u00e9s es el metaverso, especialmente con respecto a la forma en que est\u00e1 comenzando a moldear ciertos sectores e industrias, mientras que apenas afecta a otros. La reuni\u00f3n del Foro Econ\u00f3mico Mundial de 2023 en Davos revel\u00f3 algunos <a href=\"https:\/\/www.weforum.org\/agenda\/2023\/01\/davos23-indutrial-metaverse-future\/\">nuevo pensamiento sobre el metaverso<\/a> y las posibles diferencias en su impacto, pero para entender realmente lo que estamos empezando a ver hoy, tiene sentido mirar los hallazgos de un estudio realizado en abril <a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/business%20functions\/marketing%20and%20sales\/our%20insights\/value%20creation%20in%20the%20metaverse\/Value-creation-in-the-metaverse.pdf\">2022 por McKinsey<\/a>.<\/p>\n\n\n\n<p>Primero, una definici\u00f3n. El &quot;metaverso&quot; es un t\u00e9rmino que se menciona con frecuencia, pero a\u00fan se entiende de forma aproximada. Aunque evoluciona, se puede considerar como el sucesor de Internet que combina a la perfecci\u00f3n nuestras vidas digitales y f\u00edsicas. Una variedad de tecnolog\u00edas interoperables respaldan el metaverso, cuyas caracter\u00edsticas fundamentales consisten en su naturaleza inmersiva, interactividad en tiempo real y agencia de usuarios.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"699\" height=\"486\" src=\"https:\/\/borderland-partners.com\/wp-content\/uploads\/2023\/01\/metaverse1.png\" alt=\"\" class=\"wp-image-1064\" srcset=\"https:\/\/borderland-partners.com\/wp-content\/uploads\/2023\/01\/metaverse1.png 699w, https:\/\/borderland-partners.com\/wp-content\/uploads\/2023\/01\/metaverse1-300x209.png 300w, https:\/\/borderland-partners.com\/wp-content\/uploads\/2023\/01\/metaverse1-18x12.png 18w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/><\/figure>\n\n\n\n<p>Una vez relegado al \u00e1mbito de la ciencia ficci\u00f3n, luego a las comunidades de tecnolog\u00eda y juegos, el metaverso ya est\u00e1 afectando la vida cotidiana. En la fabricaci\u00f3n, permite a las personas evitar situaciones peligrosas, al tiempo que brinda oportunidades para que personas con diferentes capacidades contribuyan a la producci\u00f3n. Los arquitectos e ingenieros pueden crear estructuras en un espacio virtual antes de aprobar proyectos en la vida real. Para los profesionales de la salud, el metaverso permite a las personas probar nuevos procedimientos virtualmente, antes de insertar una aguja en el brazo de una persona viva.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"711\" height=\"465\" src=\"https:\/\/borderland-partners.com\/wp-content\/uploads\/2023\/01\/metaverse1-1.png\" alt=\"\" class=\"wp-image-1066\" srcset=\"https:\/\/borderland-partners.com\/wp-content\/uploads\/2023\/01\/metaverse1-1.png 711w, https:\/\/borderland-partners.com\/wp-content\/uploads\/2023\/01\/metaverse1-1-300x196.png 300w, https:\/\/borderland-partners.com\/wp-content\/uploads\/2023\/01\/metaverse1-1-18x12.png 18w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/><\/figure>\n\n\n\n<p>Una de las manifestaciones m\u00e1s concretas del metaverso es el admirable tama\u00f1o del mercado que representa y la gran velocidad que est\u00e1 ganando. Seg\u00fan McKinsey, en 2021, el capital de riesgo y la financiaci\u00f3n de capital privado en el metaverso rondaron los $13 mil millones. En 2022, la inversi\u00f3n en el espacio del metaverso super\u00f3 los $102 mil millones. Para 2030, se espera que esa cifra se dispare a m\u00e1s de $5 billones.<\/p>\n\n\n\n<p>Pero algunos sectores han adoptado r\u00e1pidamente el metaverso, mientras que otros muestran menos participaci\u00f3n. A la vanguardia est\u00e1n la energ\u00eda y los recursos, los medios y el entretenimiento, y la automoci\u00f3n, la maquinaria y el montaje. La mayor\u00eda de las empresas en estas \u00e1reas han lanzado iniciativas de metaverso y planean destinar una mayor parte de su presupuesto a inversiones digitales asociadas con el metaverso. La forma en que usan el metaverso se siente a lo largo de sus operaciones. Se est\u00e1 convirtiendo en parte de c\u00f3mo operan y c\u00f3mo se ven a s\u00ed mismos. En el extremo opuesto del espectro est\u00e1n los sectores que han sido m\u00e1s lentos en adoptar el metaverso y no anticipan impulsar tanto sus inversiones. Esos campos incluyen la construcci\u00f3n, las telecomunicaciones y el transporte y la log\u00edstica. Para las empresas de estas \u00e1reas, la participaci\u00f3n en el metaverso puede limitarse a menos partes de sus operaciones comerciales.<\/p>\n\n\n\n<p>\u00bfQu\u00e9 explica las diferencias en el movimiento hacia y dentro del metaverso?<\/p>\n\n\n\n<p>No parece ser una falta de entusiasmo en los niveles m\u00e1s altos. La gran mayor\u00eda de los altos ejecutivos de todos los sectores (95%) esperan que el metaverso tenga un impacto positivo en su industria en la pr\u00f3xima d\u00e9cada. Casi uno de cada cuatro ejecutivos espera que el metaverso genere m\u00e1s del 15 por ciento de sus ingresos durante los pr\u00f3ximos cinco a\u00f1os. En cambio, los ejecutivos apuntan a las incertidumbres, con respecto al retorno de la inversi\u00f3n, la falta de un modelo comercial y la falta de capacidad gerencial, para describir las barreras de entrada al metaverso.<\/p>\n\n\n\n<p>Sin embargo, a pesar de la incertidumbre, el impulso hacia la participaci\u00f3n en el metaverso ya proporciona presi\u00f3n externa para su mayor adopci\u00f3n en todos los sectores. La pandemia reciente result\u00f3 en una mayor apertura al trabajo y las reuniones virtuales, por ejemplo. Tambi\u00e9n aceler\u00f3 el comercio electr\u00f3nico. Los consumidores exigen m\u00e1s, en t\u00e9rminos de la combinaci\u00f3n de elementos virtuales y del mundo real, interacci\u00f3n y experiencias que trascienden las fronteras. Para que las empresas contin\u00faen siendo relevantes y competitivas, sus l\u00edderes deber\u00e1n hacer que esas conexiones, relaciones y entornos cobren vida a trav\u00e9s de un nuevo conjunto de estrategias, procesos y formas de hacer negocios. Y pronto, porque el tiempo corre y un mercado de $5 billones llama.<\/p>","protected":false},"excerpt":{"rendered":"<p>Borderland Partners rastrea las megatendencias que prometen ejercer un impacto enorme en la forma en que hacemos negocios y en el lugar de trabajo mismo. Una megatendencia que hemos estado observando con inter\u00e9s es el metaverso, especialmente en lo que respecta a la forma en que est\u00e1 empezando a dar forma a ciertos sectores e industrias, sin apenas tocar...&nbsp;<a href=\"https:\/\/borderland-partners.com\/es\/2023\/01\/20\/the-metaverse-is-arriving-or-maybe-its-here-already-it-really-depends\/\" rel=\"bookmark\">Leer m\u00e1s \u00bb<span class=\"screen-reader-text\"><strong>El Metaverso est\u00e1 llegando. O tal vez ya est\u00e1 aqu\u00ed. Realmente depende.<\/strong><\/span><\/a><\/p>","protected":false},"author":4,"featured_media":1069,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[79],"tags":[63,75,76,38,74,78,68,50],"class_list":["post-1057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-business","tag-digital","tag-evolve","tag-investment","tag-metaverse","tag-revenue","tag-technology","tag-wef"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Metaverse is arriving. Or maybe it\u2019s here already. It really depends. - Borderland Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderland-partners.com\/es\/2023\/01\/20\/the-metaverse-is-arriving-or-maybe-its-here-already-it-really-depends\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Metaverse is arriving. Or maybe it\u2019s here already. It really depends. - Borderland Partners\" \/>\n<meta property=\"og:description\" content=\"Borderland Partners tracks the megatrends that promise to exert an outsized impact on the way we do business and on the workplace itself. One megatrend that we have been watching with interest is the metaverse, especially with regard to the manner in which it is beginning to shape certain sectors and industries, while barely touching&hellip;&nbsp;Leer m\u00e1s &raquo;The Metaverse is arriving. Or maybe it\u2019s here already. 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