{"id":838,"date":"2021-09-30T01:31:00","date_gmt":"2021-09-30T01:31:00","guid":{"rendered":"https:\/\/borderland-partners.com\/?p=838"},"modified":"2022-10-12T02:35:08","modified_gmt":"2022-10-12T02:35:08","slug":"lego-production-in-virginia-usa","status":"publish","type":"post","link":"https:\/\/borderland-partners.com\/es\/2021\/09\/30\/lego-production-in-virginia-usa\/","title":{"rendered":"Lo que la decisi\u00f3n de LEGO les dice a los estados sobre la fabricaci\u00f3n en Am\u00e9rica del Norte"},"content":{"rendered":"<p>El Grupo LEGO, una de las empresas m\u00e1s conocidas y queridas del mundo, <a href=\"https:\/\/www.lego.com\/en-us\/aboutus\/news\/2022\/june\/the-lego-group-to-build-us-1-billion-carbon-neutral-run-factory-in-virginia-usa\" target=\"_blank\" rel=\"noreferrer noopener\">anunciado en junio de 2022<\/a> que establecer\u00eda su primera planta de fabricaci\u00f3n estadounidense en Virginia. Los n\u00fameros asociados con el anuncio en el Museo de Ciencias de Virginia fueron asombrosos:<\/p>\n\n\n\n<!--more-->\n\n\n\n<ul class=\"wp-block-list\"><li> 1,7 millones de pies cuadrados de espacio de nueva f\u00e1brica en 340 acres;<\/li><li>1.760 puestos de trabajo creados;<\/li><li>una subvenci\u00f3n de desempe\u00f1o de $56 millones;<\/li><li>$19 millones en mejoras del sitio.<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/borderland-partners.com\/wp-content\/uploads\/2022\/10\/lego-production-1360x765-5-1024x576.jpg\" alt=\"\" class=\"wp-image-882\" srcset=\"https:\/\/borderland-partners.com\/wp-content\/uploads\/2022\/10\/lego-production-1360x765-5-1024x576.jpg 1024w, https:\/\/borderland-partners.com\/wp-content\/uploads\/2022\/10\/lego-production-1360x765-5-300x169.jpg 300w, https:\/\/borderland-partners.com\/wp-content\/uploads\/2022\/10\/lego-production-1360x765-5-768x432.jpg 768w, https:\/\/borderland-partners.com\/wp-content\/uploads\/2022\/10\/lego-production-1360x765-5.jpg 1360w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Y esto fue s\u00f3lo la acci\u00f3n en los EE.UU. La compa\u00f1\u00eda utiliz\u00f3 el mismo foro para anunciar su intenci\u00f3n de expandir las operaciones en su planta existente de Monterrey, ubicada en Nuevo Le\u00f3n, M\u00e9xico.<\/p>\n\n\n\n<p>M\u00e1s que representar la estrategia ambiciosa de una empresa para satisfacer la mayor demanda de los consumidores, el movimiento de LEGO sugiere dos tendencias clave sobre la fabricaci\u00f3n global posterior a Covid que los estados de EE. UU. deber\u00edan considerar a medida que se posicionan competitivamente.<\/p>\n\n\n\n<p>Primero, en un nivel pr\u00e1ctico, la decisi\u00f3n de LEGO env\u00eda se\u00f1ales claras a los estados sobre c\u00f3mo convertirse en un ganador y c\u00f3mo evitar perder lucrativas operaciones de fabricaci\u00f3n. No hay salsa secreta. Los criterios que los l\u00edderes corporativos examinan para determinar d\u00f3nde invertir en operaciones nuevas y existentes y, por extensi\u00f3n, d\u00f3nde contratar sus inversiones, est\u00e1n bien establecidos.<\/p>\n\n\n\n<p>Organizaciones como <a href=\"https:\/\/www.mckinsey.com\/industries\/public-and-social-sector\/our-insights\/how-state-and-local-governments-win-at-attracting-companies\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey<\/a> y el <a href=\"https:\/\/www.ncsl.org\/Portals\/1\/Documents\/fiscal\/manufacturingfinal01.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Conferencia Nacional de Legislaturas Estatales<\/a> han sintetizado consejos s\u00f3lidos para que los estados los usen para perfeccionar su reputaci\u00f3n favorable a las empresas.<\/p>\n\n\n\n<p>El Grupo LEGO debe haber tomado esa informaci\u00f3n en consideraci\u00f3n y termin\u00f3 decidiendo iniciar la construcci\u00f3n de una nueva planta de fabricaci\u00f3n en el condado de Chesterfield, Virginia.<\/p>\n\n\n\n<p>Aunque Borderland Partners no estuvo en la sala durante las negociaciones, la explicaci\u00f3n proporcionada por el CEO de LEGO Group, Niels B. Christiansen, tiene sentido para nosotros. En pocas palabras, los factores clave que impulsaron la decisi\u00f3n de LEGO fueron:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>\u201cUna mano de obra calificada, soporte para fabricantes de alta calidad y excelentes conexiones de transporte\u201d<\/p><\/blockquote>\n\n\n\n<p>Es decir, LEGO apost\u00f3 el futuro de la empresa a una combinaci\u00f3n particular de incentivos econ\u00f3micos y caracter\u00edsticas no financieras que vieron en Virginia.<\/p>\n\n\n\n<p>Pero LEGO tambi\u00e9n destac\u00f3 una decidida intenci\u00f3n de aumentar la capacidad de su planta de Monterrey.<\/p>\n\n\n\n<p>Esto nos lleva a la segunda realidad emergente de los fabricantes globales: consideran la extensi\u00f3n de Am\u00e9rica del Norte en sus decisiones. Incluso cuando LEGO comenz\u00f3 el arduo trabajo de abrir una tienda en la costa este, el c\u00e1lculo mental de la empresa les asegur\u00f3 a los l\u00edderes que ten\u00eda sentido aumentar su presencia en M\u00e9xico.<\/p>\n\n\n\n<p>M\u00e1s fabricantes globales buscar\u00e1n el tipo de decisi\u00f3n dual que adopt\u00f3 LEGO.<\/p>\n\n\n\n<p>Entonces, \u00bfqu\u00e9 deben hacer los estados de EE. UU.?<\/p>\n\n\n\n<p>Nuestras pr\u00f3ximas publicaciones continuar\u00e1n explicando la decisi\u00f3n del Grupo LEGO. Nos centraremos en los perfiles y cualidades particulares que permitieron que Virginia y Monterrey emergieran como ganadores, con el objetivo de describir con mayor detalle el c\u00e1lculo que utilizan los fabricantes globales a medida que reconceptualizan las cadenas de suministro, las opciones de transporte y los sentimientos de los consumidores posteriores a la COVID-19.<\/p>\n\n\n<div class=\"taxonomy-post_tag wp-block-post-terms\"><a href=\"https:\/\/borderland-partners.com\/es\/tag\/lego-2\/\" rel=\"tag\">Lego<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/borderland-partners.com\/es\/tag\/manufacturing\/\" rel=\"tag\">Manufactura<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/borderland-partners.com\/es\/tag\/supply-chain\/\" rel=\"tag\">cadena de suministro<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/borderland-partners.com\/es\/tag\/usa\/\" rel=\"tag\">EE.UU<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/borderland-partners.com\/es\/tag\/virginia\/\" rel=\"tag\">Virginia<\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>El Grupo LEGO, una de las empresas m\u00e1s conocidas y queridas del mundo, anunci\u00f3 en junio de 2022 que establecer\u00eda su primera planta de fabricaci\u00f3n en Estados Unidos en Virginia. Las cifras asociadas con el anuncio en el Museo de Ciencias de Virginia fueron asombrosas:<\/p>","protected":false},"author":4,"featured_media":902,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[31,34,35,33,32],"class_list":["post-838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manufacturing","tag-lego-2","tag-manufacturing","tag-supply-chain","tag-usa","tag-virginia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What 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