{"id":912,"date":"2022-10-17T07:01:47","date_gmt":"2022-10-17T07:01:47","guid":{"rendered":"https:\/\/borderland-partners.com\/?p=912"},"modified":"2022-10-17T15:23:00","modified_gmt":"2022-10-17T15:23:00","slug":"global-manufacturers-lego-group-build-factory-virginia","status":"publish","type":"post","link":"https:\/\/borderland-partners.com\/es\/2022\/10\/17\/global-manufacturers-lego-group-build-factory-virginia\/","title":{"rendered":"C\u00f3mo los fabricantes globales eval\u00faan los estados para la reubicaci\u00f3n"},"content":{"rendered":"

Lecciones del Grupo LEGO.<\/h2>\n\n\n\n

Virginia es para los amantes, como indica el eslogan ic\u00f3nico de la Commonwealth. El Grupo LEGO ciertamente pens\u00f3 lo suficiente en Old Dominion como para seleccionarlo como el sitio de su centro de fabricaci\u00f3n con sede en EE. UU. En esta publicaci\u00f3n, plantearemos la pregunta simple, \u00bfpor qu\u00e9 Virginia?<\/p>\n\n\n\n

Seg\u00fan el director ejecutivo de LEGO, Niels B. Christiansen, la decisi\u00f3n de la empresa sobre la ubicaci\u00f3n se debi\u00f3 a tres factores:<\/p>\n\n\n\n

\u201cuna mano de obra calificada, soporte para fabricantes de alta calidad y excelentes conexiones de transporte\u201d.<\/p><\/blockquote>\n\n\n\n

Desempaquemos esta declaraci\u00f3n y echemos un vistazo m\u00e1s de cerca a la fuerza laboral, los incentivos financieros del estado (nuestra interpretaci\u00f3n de "apoyo") para los fabricantes y la infraestructura de transporte en Virginia, para comprender por qu\u00e9 LEGO se enamor\u00f3 de la Commonwealth.<\/p>\n\n\n\n

\"\"<\/figure>
\n

<\/p>\n<\/div><\/div>\n\n\n\n

En primer lugar, Virginia cuenta con una fuerte fuerza laboral existente, as\u00ed como una s\u00f3lida l\u00ednea de educaci\u00f3n. Un estado con derecho al trabajo, el Viejo Dominio emerge constantemente en la parte superior de las clasificaciones anuales para su grupo laboral, y Condado de Chesterfield<\/a>, donde LEGO construir\u00e1 sus instalaciones, contribuye a esa reputaci\u00f3n. Seg\u00fan el condado, su mano de obra es amplia y profunda, con m\u00e1s de 186\u00a0000 trabajadores dentro de los l\u00edmites del condado y una atracci\u00f3n regional de casi 672\u00a0000 trabajadores. Virginia no se encuentra entre los estados conocidos por sus poderosos motores de capacitaci\u00f3n de la fuerza laboral (por ejemplo, Georgina, Luisiana, Kentucky), pero hace un uso estrat\u00e9gico de las fuerzas armadas, una fuente de mano de obra bien capacitada. Cada a\u00f1o, miles de j\u00f3venes, muchos con ni\u00f1os en edad escolar, abandonan las bases del Ej\u00e9rcito, la Armada y la Fuerza A\u00e9rea del \u00e1rea para realizar trabajos civiles en la regi\u00f3n. \u00bfY por qu\u00e9 deber\u00edan irse? El sistema educativo K-12 de Virginia generalmente se ubica en el nivel m\u00e1s alto de la naci\u00f3n y es especialmente competitivo con respecto a STEM y preparaci\u00f3n tecnol\u00f3gica, el alma de la innovaci\u00f3n. El sistema de educaci\u00f3n superior p\u00fablica de la Commonwealth incluye instituciones sobresalientes con reputaci\u00f3n nacional como la Universidad de Virginia y el Colegio de William and Mary.<\/p>\n\n\n\n

En segundo lugar, aunque Virginia no es tan reconocida como otros estados del sur (por ejemplo, Tennessee, Carolina del Norte) ya sea por los paquetes de incentivos econ\u00f3micos que ofrece o por su base de fabricaci\u00f3n, su posici\u00f3n est\u00e1 bien clasificada a nivel nacional. Seg\u00fan la Asociaci\u00f3n de Manufactura de Virginia, la Mancomunidad obtuvo constantemente empleos de manufactura durante la pandemia y su competitividad general en la manufactura ahora ubica a la Mancomunidad entre los 10 estados principales. Fortalecer la mano de Virginia es una lista de programas financiados por el estado que se fortalecen a\u00fan m\u00e1s gracias a una comisi\u00f3n legislativa, el Comisi\u00f3n Principal de Empleo e Inversiones (MEI)<\/a>, establecido en 2009 (y renovado en 2015 y 2017) para revisar y otorgar la aprobaci\u00f3n preliminar de paquetes de incentivos de alto precio. Para el Grupo LEGO, la Comisi\u00f3n MEI aprob\u00f3 una subvenci\u00f3n de desempe\u00f1o personalizado de $56 millones (sujeto a que LEGO cumpla con los objetivos de inversi\u00f3n y creaci\u00f3n de empleo) y $19 millones en fondos de desarrollo del sitio. Una nueva iniciativa de desarrollo de la fuerza laboral administrada por Virginia Economic Development Partnership (VDEP), la Programa Acelerador de Talento de Virginia<\/a>, proporcionar\u00e1 al Grupo LEGO servicios personalizados de contrataci\u00f3n y formaci\u00f3n. Otros fabricantes pueden seguir el camino del Grupo LEGO hacia el Viejo Dominio. Seg\u00fan VDEP, la mitad de su cartera se centra en proyectos de fabricaci\u00f3n.<\/p>\n\n\n\n

Finalmente, contrariamente a la afirmaci\u00f3n demasiado elogiosa del Grupo LEGO, la infraestructura de transporte de Virginia es regular, pero hay evidencia de que est\u00e1 en una tendencia ascendente. Los problemas cr\u00f3nicos con su transporte de superficie se est\u00e1n abordando mediante mejoras en el T\u00fanel del puente Hampton-Roads e I-64<\/a>, que se completar\u00e1 en noviembre de 2025. Estas mejoras aumentar\u00e1n la capacidad, aliviar\u00e1n la congesti\u00f3n y mejorar\u00e1n la confiabilidad del tiempo de viaje a lo largo de un tramo de carretera de diez millas. Para los fabricantes, el proyecto del t\u00fanel del puente es fundamental debido a su proximidad a la puerto de virginia<\/a>, el quinto m\u00e1s grande del pa\u00eds. El puerto incluye hasta cuatro terminales mar\u00edtimas de aguas profundas, una terminal r\u00edo arriba y una terminal intermodal interior. Cuando se complete el dragado en 2024, el puerto volver\u00e1 a ser el puerto m\u00e1s profundo de la costa este de EE. UU. Adem\u00e1s de servir como puerta de entrada a los mercados internacionales, el puerto se encuentra a un d\u00eda de viaje (en cami\u00f3n) de casi dos tercios de la poblaci\u00f3n de los EE. m\u00e1s al oeste.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Por lo tanto, LEGO Group acierta en su evaluaci\u00f3n de que Virginia aporta a la empresa una mano de obra calificada, soporte para fabricantes de alta calidad y excelentes conexiones de transporte. Es dif\u00edcil saber cu\u00e1l de estos factores, si es que hubo alguno, represent\u00f3 un punto de inflexi\u00f3n, ya que las ofertas de otros estados tambi\u00e9n jugaron un papel clave en la decisi\u00f3n de la empresa. Si Borderland Partners tuviera que adivinar, dir\u00edamos que la combinaci\u00f3n del incentivo econ\u00f3mico, que fue grande para un fabricante de bienes de consumo, junto con las mejoras en el transporte, que entrar\u00e1n en funcionamiento casi al mismo tiempo que la nueva planta de LEGO comienza a operar, sellaron el trato. .<\/p>\n\n\n\n

\u00bfSignifica esto que otros estados solo necesitan copiar el paquete de incentivos de Virginia para emular su \u00e9xito en atraer fabricantes globales? La respuesta corta es no. Incluso cuando LEGO Group comienza la construcci\u00f3n en el condado de Chesterfield, est\u00e1 expandiendo sus esfuerzos en M\u00e9xico. La decisi\u00f3n del Grupo LEGO de reinvertir en M\u00e9xico ilustra que los estados enfrentan otra fuente de competencia en su intento de atraer a los fabricantes. Echaremos un vistazo a la competencia que se origin\u00f3 al sur de la frontera de EE. UU. en nuestro pr\u00f3ximo blog, nuevamente utilizando LEGO como punto de partida.<\/p>","protected":false},"excerpt":{"rendered":"

Lecciones del Grupo LEGO. Virginia es para los amantes, como indica el ic\u00f3nico lema de la Commonwealth. El Grupo LEGO ciertamente pens\u00f3 lo suficiente en Old Dominion como para seleccionarlo como el sitio de su centro de fabricaci\u00f3n con sede en EE. UU. En esta publicaci\u00f3n plantearemos la simple pregunta: \u00bfpor qu\u00e9 Virginia? Seg\u00fan el director ejecutivo de LEGO, Niels B. Christiansen,\u2026 Leer m\u00e1s \u00bbC\u00f3mo los fabricantes globales eval\u00faan los estados para la reubicaci\u00f3n<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":913,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[36,37,38,31,34,35,21,32,39],"class_list":["post-912","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-manufacturing","tag-chesterfield-county","tag-commonwealth","tag-investment","tag-lego-2","tag-manufacturing","tag-supply-chain","tag-transportation","tag-virginia","tag-workforce"],"yoast_head":"\nHow Global Manufacturers Size Up States for Relocation - Borderland Partners<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/borderland-partners.com\/es\/2022\/10\/17\/global-manufacturers-lego-group-build-factory-virginia\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Global Manufacturers Size Up States for Relocation - Borderland Partners\" \/>\n<meta property=\"og:description\" content=\"Lessons from the LEGO Group. 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