Health care organizations, EMS providers, and community-based organizations throughout Massachusetts are eligible to receive funding to develop a Stroke Public Awareness Collaboration Project. The goal of the initiative is to support organizations, to conduct stroke related public awareness activities within their communities, with special emphasis on reaching people who are at highest risk for stroke, including Black non-Hispanic, Asian non-Hispanic, and Hispanic adults as well as communities who may not be reached through traditional public awareness activities.
Borderland Partners LLC is administering the project.
Click here to review a summary of the project and past success stories.
Funding available for public awareness activities
Partnerships of health care providers and community organizations are eligible
May 2025 – Stroke Awareness Month
Eligibility
Eligible projects must involve collaboration between two or more organizations to carry out stroke awareness activities. Public awareness activities should be designed to educate the public on the following:
- Signs and symptoms of stroke, including F.A.S.T.
- What to do if you suspect you, or someone else, is having a stroke
- Risk factors for stroke
- Ways to decrease risk of stroke
Interested organizations should seek out collaborative partners to conduct public awareness activities together. A minimum of two organizations from 2 different domains are required. Collaborations must include at least 1 of the starred (*) partners.
The following organizations may apply together:
- EMS*
- Hospitals*
- Post-acute* [rehabilitation hospitals, home care agencies, skilled nursing facilities]
- Community Health Centers/Primary Care*
- Community-Based Organizations* providing resources to at risk populations (eg; social services and/or chronic disease prevention services
- Local health departments
- Faith-based organizations
Examples of eligible activities include:
- Salaries for staff when they are working directly at an event
- Hosting a stroke education table or activity at a local community event that is likely to reach the target population
- Partnering with other organizations to distribute F.A.S.T. materials to clients during service delivery
- Developing a stroke awareness message to be delivered at a sporting/theater/music event
- Hosting a series of stroke education sessions in-person or virtually during May, Stroke Month
- Hosting a large/small community education event
Examples of ineligible activities include:
- Indirect (overhead) costs for lead organizations and their partners
- Funding used to educate applicants’/partners’ staff or providers
- Any event where attendees are staff of any of the organizations (for example gala, breakfast, team outing)
- Creating collateral materials that duplicate what is already available in the Massachusetts Health Promotion Clearinghouse
- Equipment or technology that is not directly related to educating the community and/or patients at risk for or recovering from stroke
Links to additional materials:
The Wisconsin Chronic Disease Prevention Program has developed a Community Outreach Stroke Awareness Event Planning Toolkit that you may find helpful. It can be found: https://www.dhs.wisconsin.gov/publications/p01861.pdf
You can access free Stroke materials: https://massclearinghouse.ehs.state.ma.us/category/HDSP.html
Priority Populations
This project seeks to reduce health disparities with respect to stroke prevalence through education and community engagement. For this reason, we would like participants to focus on reaching certain Priority Populations, as defined below. We encourage participants to reach as many of these populations as possible — as applicable to their local communities. We recognize outreach strategies may differ depending on the populations you seek to reach.
For the purposes of this project, the Priority Populations include:
People at highest risk for stroke:
- Black non-Hispanic, Asian non-Hispanic, and Hispanic adults
- Older adults (65+)
- People who smoke
- People who have diabetes, hypertension, or who have had a stroke in the past
Communities who may not be reached through traditional public awareness activities:
- Black non-Hispanic, Asian non-Hispanic, and Hispanic adults
- People with limited English proficiency
- Rural communities
- Low-income groups
- Individuals with limited internet access
Budget
Projects will be awarded up to a maximum of $20,000. The number of awards that receive funding will depend on the number of organizations that apply for and meet funding criteria. All funded activities must be completed by Friday, June 27, 2025. A Final Report must be completed and submitted by the lead organization within 30 days of activity completion.
Each lead organization must include participation from at least one other organization. A letter of commitment from a partner organization can serve as evidence of intended participation.
Note that the lead organization must be prepared to receive all funding electronically and assume responsibility for:
- Distributing funding to partner organizations and,
- Submitting a final report describing how the fund were used and the reach and impact of the funded activities.
To apply for this funding, please follow the instructions:
- Review the applicant guidelines: Applicant Guidelines
- Download the application: Application Form
- Download the Letter of Participation for each collaborative partner/site: Partner Letter Template
- Submit the application and the letter to stroke@borderland-partners.com by Friday, February 14, 2025, at 5 pm.
Documents should be sent as an email attachment. The email message line should read, “Application for Stroke Public Awareness Collaboration Project Funding.” The attached document should be titled, “[Name of lead organization] application.”
Timeline
Questions?
Questions about the funding and application process should be directed in writing via email to stroke@borderland-partners.com. No questions will be accepted by telephone.
All questions and answers will be posted on this website within 48 hours of receipt. The deadline for emailed questions is February 7, 2025.
Download: Q&A
Download: Slides from the January 30, 2025, informational webinar
Please be sure to sign up for a Q&A session.
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